Friday, 20 September 2013

Consultancy on integrating various monetizing options for android applications

Bangalore android team is coming up with a consultancy which would help in integrating various advertising networks into your android apps.

The service will be launched soon. Place in your requirements in the comment section. 

Monday, 9 September 2013

App for software people in bangalore

Bangalore android team start focusing on their core expertise i.e. concentrating on bangalore city and applications targeting the city dwellers.

New application has been launched today that lists all the major software companies that have their offices in city. Initially it will list only the major companies however in the coming days it is expected that even small companies would be featured here.

What makes the app so unique is that this is the first such application and the best part it is that you can browse it completely offline. People who are working in the software industry and especially in the bangalore city find the app very interesting.

This app is especially useful for people who are new to the software field, like the ones who are fresh out of the college and are still exploring where they want to make their career. Over 200 companies are listed as of now and the numbers are going on raising everyday with the content poured in by the users. Dont find your company in this list. Add a comment or get in touch with the team to get your company featured in this list. The list is updated weekly and content is kept up to date.

Link to the app:

Thursday, 25 July 2013

Advertising on android applications

Advertising is driving a huge market in the internet world. Almost everything on the internet is financed by advertising. However, even more interesting is advertising on mobiles. This is so because on mobiles you can target people at a particular location and present more localized ads.

For advertising on android applications today there are many options.

Admob: One of the early birds in the mobile advertising market. Now its taken over by Google and one of the most widely used advertising networks in android and iphone apps.

Airpush: One of the best advertising networks in terms of revenue generated and also better payment options compared to admob. Airpush is unique in the sense that it is push advertising. It will push ads into the notification bar at definite intervals. It can be sometimes annoying to the user but provides good revenue for publishers.

If your apps are really good and have high download rates then you can directly search for some advertisers. That way you would not need to sign up with advertisers and share your revenue with them.

Link for the apps developed by me

Android apps looking for advertisers.

Which one of the advertising networks do you prefer? Do let me know on the comments.

Wednesday, 24 July 2013

Publishing your first android application

Publishing a new android application on google play is very simple.

  1.  Write your application. There are already may blogs and ready documentation on this so wont go into the details here. 
  2.  Generate the signed APK. If you are using eclipse this is pretty straightforward. You only need to export the application using a keystore (for the first time you need to generate it). 
  3.  Test the APK generated on the device. 
  4.  Go though the publishing checklist. This will help you decide on ithe various publishing options. 
  5.  Create the publisher account (if you are going to publish in google play). To register as a publisher you need to pay $25. This can be done through your visa/master credit cards.
  6.  Submit the application: After creating the account you can give the description of the application and submit it within the publisher account. The application will go live within a matter of few minutes.  Link to my first android app: inspirational quotes

These are the minimum list of the things that you need to do to publish your app. However there are other features like IP protection, app statistics, future support etc that you need to think about before publishing your app.

 There are some android tools that are useful like this one for image processing asset studio

  1.  App statistics: Google has the google analytics that available for free by google. This can be integrated with your android app to get the app statistics. Also for submitting the app you need to publish some screenshots. Capture screenshots instructs you how to capture screenshots from your android phone. 
  2. Marketing: When you publish your app you also need to think about how would you like to market the application. Option to rate your app is a must as this will definitely drive more people into your application. Also if you have a link to provide feedback you can get inputs as to how to improve your app. 
  3. Advertizing and Monetising solutions: If you would like to place some advertisements then you can sign up for admob or other advertising solutions.  

alternative android markets

As you all know the most widely used android market is google play. However as a developer it is always go publish your apps even in other alternative android markets. The main advantages of these markets are
  • You need not have a Google account for downloading android apps.
  • It may provide an easier way to download apps.
  • Some markets offer premium apps as "free app of the day"
  • It may offer localized portal by county
  • Personalized list of apps. Apps may be filtered for age group, quality or specific purposes.
Here I list some of the android markets that may be useful to have a look into as a developer.

Amazon appstore Amazon offers one of the largest android marketplace, arguably next only to google play. The application approval time may be significant, however its worth the effort.

GetJar offers a market place not only for android apps also mobile apps on many other platforms. This is one generic mobile app distribution market.

Opera has started a market for android recently, however its shaping up pretty well. Its worth trying this market.

Androidpit Comparatively a smaller market yet worth distributing your apps on this market as well.

Do you think I have missed anyone. Let me know in the comments.

android applications strategies

While developing new applications on android there are good number of questions as to how to monetize these applications. If you are developing an app to aid in your existing business then its a different matter. However, for most of the apps you would have to consider the various options available to monetize your app.

Here I present some of the ways:-

1. Priced app in the android market. There are many android markets and you can place a price on the app and distribute it. The disadvantage is in order to market a priced app you need to provide a trial app and display the different features that your app provides.

2. In app payments. Another option is to provide a free app with limited features. For advanced features you can prompt the user to pay. This may be a better option rather than directly going with priced app.

3. Free app with ads. It is a known fact that free apps are downloaded and have a lot more visibility than priced apps. Even though the app is free you can still monetize it using ads. There are multiple options like admob, airpush etc.

4. Free app up-gradable to priced app without ads. Similar to the previous one with an in app payment facility that would remove the ads from the app.

Which one do you prefer and why.

Some of my apps are present in the link below.
Android apps